Online Behavioural Tracking

You know who is watching you when you're online? No, it isn't something which you would realize or see . like anything which  has mass and is moving watching each and everything you do while you are on the internet. Its not a person or an animal. Rather it is not “it” its “they”. Yes they are organisations which track your every activity on the internet while you're surfing,searching anything or whatever you do while you are connected.
Most of these organisations track you or to be more specific “spy on you” and name it as behavioral tracking.

 These org. are mainly marketing firms who use that data to sell information to the companies based on there targeted customers. Don’t worry they don’t deal with personnel information of any person but to be honest if they want they surely can.

This organisation track the data of people based on various search patterns social, religious, entertainment, matrimonial etc and then they formulate certain activity graphs which they use to sell to the companies.Right now no one exactly can tell what is exactly going on with your personnel data these with companies but certain browser’s have offered  “Do not Track” option they privacy option which lets the companies know that you do not want to share any information with them. But the question is does it really works?? Right now all I can say is lets hope…!

But there are browser plugins which let you know about who is tracking your browsing information .”Collusion” is one of them. It lets you see the animated graph of  the sites to which your computer connects while visiting the particular web site and also it provides optional setting ti block certain tracking sites .you can download collusion for chrome  from chrome store.